Origins of Great Design | Editorial


As a writer with strong thoughts and opinions on what makes something or someone Great Design, I came across this elevating quote from Robert Brunner of Ammunition Group, a brand design leadership company based in California that designs hardware, computers and other devices for numerous companies.

Described here is what happens when Great Design is accessed by staying open and accessing creativity, not by running numerous spread sheets and perfect statistical reports:

 “You seldom find greatness in the data. I always say that if great design was born in research there would be a lot more great design, because everybody can do research, hire researchers and gather information. It’s the rare people that sift through it and find beauty, inspiration and passion, and bring that out. That’s what always makes a great product.”

- JN